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Weekly Wrap up – Marketing and Branding
Check out Susan Gunelius’ articles and posts published across the Web this week: Corporate Branding and Marketing Branding from Within: The Importance of Internal Brand Building Brands Really Can...
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Improve Your Copywriting with the Red Pen Rule
In my book, Kick-ass Copywriting in 10 Easy Steps, I write about how a little trick I call the Red Pen Rule can help you make your marketing copy more effective and more successful. This week, I wrote...
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Geek Squad Feels Your Pain
Kudos to Geek Squad who approved a funny set of print ads that hits home to just about anyone who has ever used a computer. The creative comes from the Miami Ad School in Madrid, Spain. I laughed out...
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The First Tenet of Copywriting (and Marketing)
It’s hard to build your brand and your business if you don’t understand how consumers think. The first step to successfully marketing your business and creating compelling messages that motivate people...
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Are You Breaking the First Tenet of Marketing?
The first tenet of marketing applies to all aspects of marketing—from copywriting to branding and everything else you can think of. It’s a simple rule, but it’s amazing how many businesses and...
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Which Comes First in Marketing – Words or Design?
Ask a copywriter which comes first—words or design. Next, ask a graphic designer or web designer which comes first—words or design. Don’t be surprised if you get two different answers. In general...
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10 Ways to Quantify Your Differentiators
If you can quantify the differences between your product and your competitors’ products, you’ve hit the jackpot. For example, if your competitor only offers a one-year guarantee on its product, but...
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Write Better Marketing Messages by Thinking Like a Journalist
While copywriting is very different from journalism, the research behind the process is very similar. Before you begin writing copy, you need to understand your goals and the benefits of your products...
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Don’t Make Customers Connect the Dots in Your Copywriting
Your customers are busy. Don’t make them play connect the dots when they see or hear your ads, read your content, and so on. They won’t do it. Instead, they’ll move on to another brand that will give...
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4 Rights of Marketing
The secret of marketing success can be explained in just 14 words which are the 4 Rights of Marketing. No matter what marketing initiative you’re pursuing, the 4 Rights of Marketing are critical...
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5 Rules You Can Break in Your Marketing Messages
Rules were made to be broken! Those famous last words have led to the downfall of countless businesses and people, but when it comes to creating your marketing messages, you can break a lot of rules...
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Copywriting is Not Just Smoke and Mirrors
What is copywriting? It’s simply the use of words to drive an audience (typically consumers) to action. More importantly, copywriting is one element of your marketing toolbox. To build awareness and...
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Secrets to Use Pronouns in Copywriting and Boost Marketing Results
Pronouns. Little words that you learned about in school but barely think about anymore. However, those little pronouns matter in copywriting. In fact, they matter a lot! The reason is simple. Your copy...
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Features vs. Benefits – Why They Matter in Copywriting
A benefit is the value of your product to a customer. In other words, a benefit is what the product can do for a customer or how the product can help a customer. You need to put into words the reasons...
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How to Write Marketing Messages that Convert Leads into Sales
Want a complete system to write irresistible marketing messages for any purpose based on secrets professional copywriters use every day? Now, you can get it because I’m offering my own start-to-finish...
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